1.Cumulus Financial uses Service Cloud as its CRM and stores mobile phone, home phone, and work phone as three separate fields for its customers on the Contact record. The company plans to use Data Cloud and ingest the Contact object via the CRM Connector. What is the most efficient approach that a consultant should take when ingesting this data to ensure all the different phone numbers are properly mapped and available for use in activation?
A. Ingest the Contact object and map the Work Phone, Mobile Phone, and Home Phone to the Contact Point Phone data map object from the Contact data stream. 
B. Ingest the Contact object and use streaming transforms to normalize the phone numbers from the Contact data stream into a separate Phone data lake object (DLO) that contains three rows, and then map this new DLO to the Contact Point Phone data map object. 
C. Ingest the Contact object and then create a calculated insight to normalize the phone numbers, and then map to the Contact Point Phone data map object.


2. A customer has a Master Customer table from their CRM to ingest into Data Cloud. The table contains a name and primary email address, along with other personally Identifiable information (PII).How should the fields be mapped to support identity resolution? 
A. Create a new custom object with fields that directly match the incoming table. 
B. Map all fields to the Customer object. 
C. Map name to the Individual object and email address to the Contact Phone Email object. 
D. Map all fields to the Individual object, adding a custom field for the email address.

3.Cloud Kicks received a Request to be Forgotten by a customer.In which two ways should a consultant use Data Cloud to honor this request? Choose 2 answers 
A. Delete the data from the incoming data stream and perform a full refresh. 
B. Add the Individual ID to a header less file and use the delete from file functionality. 
C. Use Data Explorer to locate and manually remove the Individual. 
D. Use the Consent API to suppress processing and delete the Individual and related records from source data streams.

4.What is Data Cloud's primary value to customers? 
A. To provide a unified view of a customer and their related data 
B. To connect all systems with a golden record 
C. To create a single source of truth for all anonymous data 
D. To create personalized campaigns by listening, understanding, and acting on customer behavior


6.During an implementation project, a consultant completed ingestion of all data streams for their customer. Prior to segmenting and acting on that data, which additional configuration is required? 
A. Data Activation 
B. Calculated Insights 
C. Data Mapping 
D. Identity Resolution

7.Northern Trail Outfitters (NTO) wants to connect their B2C Commerce data with Data Cloud and bring two years of transactional history into Data Cloud. What should NTO use to achieve this? 
A. B2C Commerce Starter Bundles 
B. Direct Sales Order entity ingestion 
C. Direct Sales Product entity ingestion 
D. B2C Commerce Starter Bundles plus a custom extract

8. A customer has a requirement to receive a notification whenever an activation fails for a particular segment. Which feature should the consultant use to solution for this use case? 
A. Flow 
B. Report 
C. Activation alert 
D. Dashboard

9.Which two steps should a consultant take if a successfully configured Amazon S3 data stream fails to refresh with a NO FILE FOUND error message? Choose 2 answers 
A. Check if correct permissions are configured for the Data Cloud user. 
B. Check if the Amazon S3 data source is enabled in Data Cloud Setup. 
C. Check If the file exists in the specified bucket location. 
D. Check if correct permissions are configured for the S3 user.

10.A consultant is discussing the benefits of Data Cloud with a customer that has multiple disjointed data sources. Which two functional areas should the consultant highlight in relation to managing customer data? Choose 2 answers 
A. Data Harmonization 
B. Unified Profiles 
C. Master Data Management 
D. Data Marketplace

11.A retailer wants to unify profiles using Loyalty ID which is different than the unique ID of their customers. Which object should the consultant use in identity resolution to perform exact match rules on the Loyalty ID? 
A. Party Identification object 
B. Loyalty Identification object 
C. Individual object 
D. Contact Identification object

12.Which configuration supports separate Amazon S3 buckets for data ingestion and activation? 
A. Dedicated S3 data sources in Data Cloud setup 
B. Multiple S3 connectors in Data Cloud setup 
C. Dedicated S3 data sources in activation setup 
D. Separate user credentials for data stream and activation target

13.A customer wants to use the transactional data from their data warehouse in Data Cloud. They are only able to export the data via an SFTP site. How should the file be brought into Data Cloud? 
A. Ingest the file with the SFTP Connector. 
B. Ingest the file through the Cloud Storage Connector. 
C. Manually import the file using the Data Import Wizard. 
D. Use Salesforce's Data loader application to perform a bulk upload from a desktop.

14.When performing segmentation or activation, which time zone is used to publish and refresh data? 
A. Time zone specified on the activity at the time of creation 
B. Time zone of the user creating the activity 
C. Time zone of the Data Cloud Admin user 
D. Time zone set by the Salesforce Data Cloud org

15.Cumulus Financial is currently using Data Cloud and ingesting transactional data from its backend system via an S3 Connector in upsert mode. During the initial setup six months ago, the company created a formula field in Data Cloud to create a custom classification. It now needs to update this formula to account for more classifications.What should the consultant keep in mind with regard to formula field updates when using the S3 Connector?
A. Data Cloud will initiate a full refresh of data from S3 and will update the formula on all records.
B. Data Cloud will only update the formula on a go-forward basis for new records.
C. Data Cloud does not support formula field updates for data streams of type upsert.
D. Data Cloud will update the formula for all records at the next incremental upsert refresh.

16.Luxury Retailers created a segment targeting high value customers that it activates through Marketing Cloud for email communication. The company notices that the activated count is smaller than the segment count. What is a reason for this? 
A. Marketing Cloud activations apply a frequency cap and limit the number of records that can be sent in an activation. 
B. Data Cloud enforces the presence of Contact Point for Marketing Cloud activations. If the individual does not have a related Contact Point, it will not be activated. 
C. Marketing Cloud activations automatically suppress individuals who are unengaged and have not opened or clicked on an email in the last six months. 
D. Marketing Cloud activations only activate those individuals that already exist in Marketing Cloud. They do not allow activation of new records.

17. Northern Trail Outfitters wants to implement Data Cloud and has several use cases in mind. Which two use cases are considered a good fit for Data Cloud? Choose 2 answers 
A. To ingest and unify data from various sources to reconcile customer identity 
B. To create and orchestrate cross-channel marketing messages 
C. To use harmonized data to more accurately understand the customer and business impact 
D. To eliminate the need for separate business intelligence and IT data management tools

18.What does it mean to build a trust-based, first-party data asset? 
A. To provide transparency and security for data gathered from individuals who provide consent for its use and receive value in exchange 
B. To provide trusted, first-party data in the Data Cloud Marketplace that follows all compliance regulations 
C. To ensure opt-in consents are collected for all email marketing as required by law 
D. To obtain competitive data from reliable sources through interviews, surveys, and polls

19.What is the result of a segmentation criteria filtering on City | Is Equal To | 'San José'? 
A. Cities containing 'San José', 'San Jose', 'san jose', or 'san jose' 
B. Cities only containing 'San Jose' or 'san jose' 
C. Cities only containing 'San Jose' or 'San Jose' 
D. Cities only containing 'San José' or 'san josé'

20. During a privacy law discussion with a customer, the customer indicates they need to honor requests for the right to be forgotten. The consultant determines that Consent API will solve this business need. Which two considerations should the consultant inform the customer about? Choose 2 answers 
A. Data deletion requests are reprocessed at 30, 60, and 90 days. 
B. Data deletion requests are processed within 1 hour. 
C. Data deletion requests are submitted for Individual profiles. 
D. Data deletion requests submitted to Data Cloud are passed to all connected Salesforce clouds.

21.To import campaign members into a campaign in Salesforce CRM, a user wants to export the segment to Amazon S3. The resulting file needs to include the Salesforce CRM Campaign ID in the name. What are two ways to achieve this outcome? Choose 2 answers 
A. Include campaign identifier in the activation name. 
B. Hard code the campaign identifier as a new attribute in the campaign activation. 
C. Include campaign identifier in the filename specification. 
D. Include campaign identifier in the segment name.

22.How can a consultant modify attribute names to match a naming convention in Cloud File Storage targets? 
A. Use a formula field to update the field name in an activation. 
B. Update attribute names in the data stream configuration. 
C. Set preferred attribute names when configuring activation. 
D. Update field names in the data model object.

23.Northern Trail Outfitters wants to be able to calculate each customer's lifetime value (LTV) but also create breakdowns of the revenue sourced by website, mobile app, and retail channels. What should a consultant use to address this use case in Data Cloud? 
A. Flow Orchestration 
B. Nested segments 
C. Metrics on metrics 
D. Streaming data transformations

24.A consultant wants to ensure that every segment managed by multiple brand teams adheres to the same set of exclusion criteria, that are updated on a monthly basis.What is the most efficient option to allow for this capability? 
A. Create, publish, and deploy a data kit. 
B. Create a reusable container block with common criteria. 
C. Create a nested segment. 
D. Create a segment and copy it for each brand.

25.A customer needs to integrate in real time with Salesforce CRM.Which feature accomplishes this requirement? 
A. Streaming transforms 
B. Data model triggers 
C. Sales and Service bundle 
D. Data actions and Lightning web components