1.How can a consultant modify attribute names to match a naming convention in Cloud File Storage targets? 
A. Use a formula field to update the field name in an activation. 
B. Update attribute names in the data stream configuration. 
C. Set preferred attribute names when configuring activation. 
D. Update field names in the data model object.

2.Northern Trail Outfitters wants to be able to calculate each customer's lifetime value (LTV) but also create breakdowns of the revenue sourced by website, mobile app, and retail channels. What should a consultant use to address this use case in Data Cloud? 
A. Flow Orchestration 
B. Nested segments 
C. Metrics on metrics 
D. Streaming data transformations

4.A consultant wants to ensure that every segment managed by multiple brand teams adheres to the same set of exclusion criteria, that are updated on a monthly basis. What is the most efficient option to allow for this capability? 
A. Create, publish, and deploy a data kit. 
B. Create a reusable container block with common criteria. 
C. Create a nested segment. 
D. Create a segment and copy it for each brand.

5.A customer needs to integrate in real time with Salesforce CRM. Which feature accomplishes this requirement? 
A. Streaming transforms 
B. Data model triggers 
C. Sales and Service bundle 
D. Data actions and Lightning web components

6. A user wants to be able to create a multi-dimensional metric to identify unified individual lifetime value (LTV).Which sequence of data model object (DMO) joins is necessary within the calculated Insight to enable this calculation? 
A. Unified Individual > Unified Link Individual > Sales Order 
B. Unified Individual > Individual > Sales Order 
C. Sales Order > Individual > Unified Individual 
D. Sales Order > Unified Individual

7. Cumulus Financial created a segment called Multiple Investments that contains individuals who have invested in two or more mutual funds. The company plans to send an email to this segment regarding a new mutual fund offering, and wants to personalize the email content with information about each customer's current mutual fund investments. How should the Data Cloud consultant configure this activation?
A. Include Fund Type equal to "Mutual Fund" as a related attribute. Configure an activation based on the new segment with no additional attributes.
B. Choose the Multiple Investments segment, choose the Email contact point, add related attribute Fund Name, and add related attribute filter for Fund Type equal to Mutual Fund.
C. Choose the Multiple Investments segment, choose the Email contact point, and add related attribute Fund Type.
D. Include Fund Name and Fund Type by default for post processing in the target system

8. A consultant is integrating an Amazon S3 activated campaign with the customer's destination system. In order for the destination system to find the metadata about the segment, which file on the S3 will contain this information for processing?
A. The .txt file 
B. The .json file 
C. The .csv file 
D. The .zip file

9. A customer notices that their consolidation rate has recently increased. They contact the consultant to ask why. What are two likely explanations for the increase? Choose 2 answers
A. New data sources have been added to Data Cloud that largely overlap with the existing profiles. 
B. Duplicates have been removed from source system data streams. 
C. Identity resolution rules have been removed to reduce the number of matched profiles. 
D. Identity resolution rules have been added to the ruleset to increase the number of matched profiles.

10.A client wants to bring in loyalty data from a custom object in Salesforce CRM that contains a point balance for accrued hotel points and airline points within the same record. The client wants to split these point systems into two separate records for better tracking and processing. What should a consultant recommend in this scenario? 
A. Clone the data source object. 
B. Use batch transforms to create a second data lake object. 
C. Create a junction object in Salesforce CRM and modify the ingestion strategy. 
D. Create a data kit from the data lake object and deploy it to the same Data Cloud org.

11.A segment fails to refresh with the error "Segment references too many data lake objects (DLOS). Which two troubleshooting tips should help remedy this issue? Choose 2 answers
A. Split the segment into smaller segments. 
B. Use calculated insights in order to reduce the complexity of the segmentation query. 
C. Refine segmentation criteria to limit up to five custom data model objects (DMOs). 
D. Space out the segment schedules to reduce DLO load.


12.An organization wants to enable users with the ability to identify and select text attributes from a picklist of options. Which Data Cloud feature should help with this use case? 
A. Value suggestion 
B. Data harmonization 
C. Transformation formulas 
D. Global picklists

13.A consultant is working in a customer's Data Cloud org and is asked to delete the existing identity resolution ruleset. Which two impacts should the consultant communicate as a result of this action? Choose 2 answers
A. All individual data will be removed. 
B. Unified customer data associated with this ruleset will be removed. 
C. Dependencies on data model objects will be removed. 
D. All source profile data will be removed.

14.Northern Trail Outfitters uploads new customer data to an Amazon S3 Bucket on a daily basis to be ingested in Data Cloud.In what order should each process be run to ensure that freshly imported data is ready and available to use for any segment? 
A. Calculated Insight > Refresh Data Stream > Identity Resolution 
B. Refresh Data Stream > Calculated Insight > Identity Resolution 
C. Identity Resolution > Refresh Data Stream > Calculated Insight 
D. Refresh Data Stream > Identity Resolution > Calculated Insight

15.Data Cloud receives a nightly file of all ecommerce transactions from the previous day. Several segments and activations depend upon calculated insights from the updated data in order to maintain accuracy in the customer's scheduled campaign messages.What should the consultant do to ensure the ecommerce data is ready for use for each of the scheduled activations?
A. Use Flow to trigger a change data event on the ecommerce data to refresh calculated insights and segments before the activations are scheduled to run. 
B. Set a refresh schedule for the calculated insights to occur every hour. 
C. Ensure the activations are set to Incremental Activation and automatically publish every hour. 
D. Ensure the segments are set to Rapid Publish and set to refresh every hour.

16. Which two requirements must be met for a calculated insight to appear in the segmentation canvas? Choose 2 answers 
A. The metrics of the calculated insights must only contain numeric values. 
B. The primary key of the segmented table must be a metric in the calculated insight. 
C. The calculated insight must contain a dimension including the Individual or Unified Individual Id. 
D. The primary key of the segmented table must be a dimension in the calculated insight.

17.A customer requests that their personal data be deleted. Which action should the consultant take to accommodate this request in Data Cloud? 
A. Use a streaming API call to delete the customer's information. 
B. Use Profile Explorer to delete the customer data from Data Cloud. 
C. Use Consent API to request deletion of the customer's information. 
D. Use the Data Rights Subject Request tool to request deletion of the customer's information.

18.What does the Ignore Empty Value option do in identity resolution? 
A. Ignores empty fields when running any custom match rules 
B. Ignores empty fields when running reconciliation rules 
C. Ignores Individual object records with empty fields when running identity resolution rules 
D. Ignores empty fields when running the standard match rules

19.Northern Trail Outfitters (NTO) is configuring an identity resolution rule set based on Fuzzy Name and Normalized Email. What should NTO do to ensure the best email address is activated? 
A. Include Contact Point Email object Is Active field as a match rule. 
B. Use the source priority order in activations to make sure a contact point from the desired source is delivered to the activation target. 
C. Ensure Marketing Cloud is prioritized as the first data source in the Source Priority reconciliation rule. 
D. Set the default reconciliation rule to Last Updated.

20.A customer wants to create segments of users based on their Customer Lifetime Value. However, the source data that will be brought into Data Cloud does not include that key performance indicator (KPI).Which sequence of steps should the consultant follow to achieve this requirement? 
A. Ingest Data > Map Data to Data Model > Create Calculated Insight > Use in Segmentation 
B. Create Calculated Insight > Map Data to Data Model> Ingest Data > Use in Segmentation 
C. Create Calculated Insight > Ingest Data > Map Data to Data Model> Use in Segmentation 
D. Ingest Data > Create Calculated Insight > Map Data to Data Model > Use in Segmentation

21. During discovery, which feature should a consultant highlight for a customer who has multiple data sources and needs to match and reconcile data about individuals into a single unified profile? 
A. Data Cleansing 
B. Harmonization 
C. Data Consolidation 
D. Identity Resolution


22.Northern Trail Outfitters (NTO) wants to send a promotional campaign for customers that have purchased within the past 6 months. The consultant created a segment to meet this requirement. Now, NTO brings an additional requirement to suppress customers who have made purchases within the last week. What should the consultant use to remove the recent customers? 
A. Batch transforms 
B. Segmentation exclude rules 
C. Related attributes 
D. Streaming insights

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